Content Creator [呼呼 Call]

The role

Our Grandfather Story Pte Ltd is seeking a dynamic and visionary Content Creator to spearhead our Chinese media brand, (呼呼 Call), dedicated to uncovering timeless and overlooked stories across Southeast Asia. As a Content Creator, you will play a pivotal role in research, strategy, and development, ensuring a strong brand identity and sustainable content growth

The ideal candidate is a social media specialist, demonstrating a versatile and innovative mindset towards creation through their portfolio. They have drive, ownership, and an incredible desire to learn and grow. Most importantly, they should resonate with our approach to storytelling - always holding space, curiosity and compassion towards life and the world around them, and likewise - coming in with a personal expression they wish to share with the world, or a “reason to create”.

Responsibilities

  • Create diverse micro-content, encompassing graphics to vertical short-form videos, handling the entire production process from research to publishing.

  • Discover and pitch compelling stories through thorough research and fact-finding, aligning with the brand's objectives.

  • Develop and conceptualise paid/sponsored content across our range of media brands and platforms.

  • Offer creative insights and recommendations to sponsors during project briefings, brainstorming sessions and presentations. 

  • Conceptualize and execute new and innovative micro-content ideas, ensuring they resonate with the target audience and align with brand values.

  • Track and analyze the performance of content to gather insights and refine future content strategies.

  • Attend and represent 呼呼 Call in relevant media events and pitches, showcasing our creativity and brand identity.

  • Formulate content plans for (呼呼 Call) to ensure brand growth and resonance with the target audience

  • Manage and oversee content across various social media platforms including Facebook, Instagram, TikTok, and YouTube.

  • Plan content calendars and oversee content production, ensuring quality and timeliness.

Requirements

  • Fluent in spoken and written Chinese language

  • Proven experience in content creation, especially in micro-content production.

  • Proficiency in graphic design and video editing tools and software.

  • Strong creativity and ability to conceptualize unique and engaging content ideas.

  • Analytical mindset with the ability to track and analyze content performance.

  • Excellent communication and presentation skills.

  • Knowledge of social media platforms and trends.

Application instructions

If interested, please send your application and online portfolio (if applicable) here.